Our History

green tire tracks
A 70-Year Heritage Born in Lenoir City, TN

In 1953, Matlock Tire Service and Auto Repair began as a small service station in Lenoir City, TN. Founded by Joe Matlock, he believed in building a business on the idea of treating customers fairly and providing excellent service. Seven decades later, his son, Jimmy Matlock, has expanded Matlock Tire to multiple locations across East Tennessee, each one upholding the Matlock legacy of integrity, experience, and professionalism.

old photo of the matlock tire service team
matlock tire service team old photo
The Matlock Family

We are proud of our many long-term employees, many of whom have been part of the Matlock Tire Service and Auto Repair family for over 15 years. Several have even been contributing for more than 30 years! Much of our success is due to the dedication of our team, and their willingness to help our loyal customers.

Certified Technicians You Can Trust

With several ASE (National Institute for Automotive Service Excellence) certified technicians, you know that you’re in good hands at Matlock Tire Service and Auto Repair. They provide minor automotive repairs, oil changes, alignment services, brake work, and preventive maintenance. We are an authorized dealer for Goodyear, Michelin®, Uniroyal®, Kelley, and BF Goodrich. Additionally, we are the only authorized dealer in Knox and Loudon counties to carry the affordable Dunlop tire.

auto and tire service team at matlock tire
jimmy matlock and joe matlock
Looking to the Future

Loyalty from our long-term relationships with employees and customers alike has opened doors for growth, and as we look to the future, we will continue to provide high-quality services. We are also determined to stay on the cutting edge of technological changes in the automotive industry. To learn more about our 70th Anniversary Celebration & History, check out our feature in Everything Knoxville‘s June 2023 issue:

70 Years of Service

location of matlock tire
joe, lindsay, and jimmy matlock in newspaper ad
newspaper ad for performance tire specials
spotlight on business news article
the matlocks at wivk event
newspaper story from athens, tn in 2001
lindsay and joe matlock in newspaper ad
the matlocks in the office in 1986
joe matlock in newspaper ad
newspaper from tire dealers meeting
awards and history from matlock tire service
newspaper article from 2016 about veteran using matlock tire
michelin tire 50 years of service award
dunlap & kyle tire co award for 45 years
goodyear tire 25 years of friendly relations award
goodrich dealer service award
napa auto care center certification
hometown favorites award from lenoir city newspaper
reader's choice award of blount county